Black Friday 2025: What Our Data Reveals
Every year, retailers promise "the lowest prices ever" on Black Friday. And every year, savvy shoppers wonder: are these deals actually good?
We analyzed price data across millions of products to answer this question definitively. Here's what we found for 2025's electronics deals.
The Bottom Line: About 40% of Black Friday "deals" are genuinely good. Another 30% are average. And 30% are actually worse than prices available earlier in the year.
Best Electronics Deals: Categories Worth Buying
TVs: Genuine Savings of 20-40%
Black Friday remains the best time to buy a TV. Manufacturers produce special "doorbusters" and retailers offer deep discounts to drive traffic. Best deals are typically:
Laptops: Solid Discounts (15-30%)
Look for genuine discounts on:
Gaming Consoles & Accessories: Worth Waiting For
Console bundles with games/extra controllers offer genuine value. Look for:
Smart Home: Excellent Discounts
Black Friday is prime time for smart home deals:
Products to Skip: Fake or Mediocre Deals
Headphones: Check Price History Carefully
Big-name headphones (AirPods, Sony, Bose) see modest discounts (10-15%) that may have been matched earlier in the year. Often better to wait for post-Christmas sales.
Cables and Accessories: Amazon Basics Wins Year-Round
The "deal" on a $30 HDMI cable discounted to $15? Amazon Basics sells the same quality for $8 every day. Skip branded accessory "deals."
Unknown TV Brands
That $199 55" TV from a brand you've never heard of? It was probably $199 last month too. And the quality justifies the price.
Phones: Wait for Carrier Deals
Black Friday phone "deals" are rarely better than the trade-in offers carriers provide throughout the year. Exception: unlocked phones from Amazon/Best Buy can offer genuine savings.
Extended Warranties: Always Skip
Retailers push hard for extended warranties during Black Friday. They're almost never worth the money.
Price Verification: How to Check if a Deal is Real
Before You Buy, Verify:
Red Flags That a Deal is Fake:
Pro Tip: Set price alerts on DealCluster before Black Friday. We'll notify you when items hit genuinely low prices—not just when retailers say they're on sale.
Best Times to Shop: Strategy and Timing
Early Black Friday (Week Before):
Many retailers now start deals on the Sunday before Thanksgiving. These early deals are often genuine attempts to beat competitors and can be excellent.
Thanksgiving Day:
Online deals often go live Thursday evening. This is when inventory is fullest and selection is best.
Black Friday (In-Store):
Traditional "doorbuster" deals still exist for in-person shopping. Limited quantities, but often genuine discounts on specific items.
Black Friday (Online):
The main event for most shoppers. Expect good deals but also heavy competition for the best items.
Cyber Monday:
Often better for laptops, smart home devices, and smaller electronics. TVs typically worse than Black Friday.
Extended Cyber Week:
Deals continue but selection diminishes. Good for items that didn't sell out, but don't expect the deepest discounts.
Our Top 10 Black Friday Electronics Predictions
Based on historical patterns and current pricing trends, we predict genuine deals on:
Important: These are predictions based on trends. Always verify deals when they go live.
How to Shop Smarter This Black Friday
Before Black Friday:
During Black Friday:
After Purchasing:
The DealCluster Advantage:
Use our comparison tools throughout the season. We'll help you:
Happy shopping!
